Today marks the day that Gmail will join Hotmail, Microsoft, Yahoo, AOL and many other email providers in rejecting emails that aren’t sent from their own servers.
Why Are They Rejecting My Emails?
Many email providers have set up special policies in their email server software that will reject emails that are not sent from their own engines. It’s a good thing, and its something you should be doing when you send out your email too. They are doing this to ward off spam for their readers.
What Happens If I Don’t Fix This?
Your readers will not receive the emails you are sending, period. This applies to all external, bulk mail systems like Infusionsoft, MailChimp, Aweber, 1ShoppingCart (or any shopping cart), Ontraport, etc. It applies to your shopping cart, any automated emails or bulk that are sent. It also applies to email that you send from your own website, when people sign up for your newsletter, fill in a form or opt-in, your contact me form, and any other automated emails that you send from your website. Again, if you ignore this, your emails will not be received by your readers and website visitors.
Don’t panic. Take a deep breath.
If you use your own domain email address as the “from” address, firstname.lastname@example.org, as an example, you are fine. You have this issue covered.
If you use another email address to send your bulk emails where the domain name is from another company, like those listed above, you need to make some changes.
How Do I Find Out What I’m Using?
Log into any provider of any service that you use to send emails out to your prospect or customer list. Go to the settings for the account and for all the lists and forms that you maintain on the provider’s system. Double check to make sure you are using your own domain email address.
Make a list of all your providers and your website forms and identify the email address that’s being used to send out the email.
I’m Using My Own Domain Email Address
The best solution is to always use an address using your own domain to send out any email. This applies to your newsletter, any bulk email from any external provider and any other emails that you send out from your website.
What If I’m NOT Using My Own Domain Email Address?
If you are NOT using your own domain email address to send bulk and automated emails, you’ll need to use an existing email address or create a new one.
If you don’t have your own domain yet, now is the time to do it. Buy a domain and setup email when you purchase the domain.
Now that you have the email address, get that list out that you made, identifying any of the email addresses you are using to send out your bulk and automated emails.
Log into each service and plug in the new or existing domain email address into all of the software systems that you identified above.
You have already been using the proper procedure to send out your automated or bulk email, using your own domain email address, or you’ve now established a new email address and are using it instead of external systems like Gmail. One more step.
Make sure you have that email address or email addresses set up properly on your domain. You’re going to need your own policy set up so that any server that receives an email from you knows you aren’t spam and are sending a valid email from a valid server.
The policy is called an SPF record and its done on your domain, usually using your control panel. Each hosting provider may have a different way of doing this. You’ll have to find out what the method is and create or add to your SPF record to make your email address safe for consumption.
If you don’t feel comfortable doing this or don’t have the time, I’m happy to take a look at your systems and ensure that your emails to your prospects and clients are being delivered properly.
Gmail will start doing this today, June 30th, 2016, but many other email providers have already implemented this and your emails may already be getting rejected. Don’t wait, get it done now.